Services

In an era defined by rapid technological change and deep uncertainty, Design for the Unknown equips professionals with the tools, frameworks, and mindsets needed to navigate complexity with confidence.

This toolkit and resource hub brings together leading practices from strategic, systems, and service design — integrating the emerging influence of AI on how we think, plan, and create. It offers structured methods to explore ambiguity, design adaptive strategies, and prototype future-ready solutions that balance human insight with machine intelligence.

Strategy &
Facilitation

Helping organisations create clarity and direction through strategy workshops, roadmaps, and actionable plans.

Service Design Innovation

Enabling customer-centric change by mapping experiences, shaping services, and delivering solutions that matter.

Research & Prototyping

Bring ideas to life—quickly, tangibly, and with just enough fidelity to learn what works (and what doesn’t.

Strategy, AI & Facilitation

Helping organisations create clarity and direction through strategy workshops, roadmaps, and actionable plans.

We help organisations navigate complexity with confidence. Through collaborative strategy workshops, AI-informed insights, and expert facilitation, we clarify goals, align teams, and create roadmaps that turn vision into action. Your strategy becomes more than a plan—it becomes a path forward.

Strategic Planning Workshops – Collaborative sessions to define goals, priorities, and actionable steps.

  • Roadmap Development – Creating clear, phased plans that translate strategy into tangible outcomes.

  • AI-Informed Insights – Leveraging data and AI tools to uncover opportunities and risks.

  • Executive Facilitation – Guiding teams through complex decisions with structured dialogue and alignment.

  • Future-Focused Exploration – Anticipating possibilities and designing flexible strategies to adapt as needs evolve.

  • Organisational Alignment – Ensuring strategy resonates across teams and functions.

Service Design Innovation

Enabling customer-centric change by mapping experiences, shaping services, and delivering solutions that matter.

Change that works starts with people. We map customer journeys, uncover hidden pain points, and co-create innovative services that truly matter. By blending design thinking, practical experimentation, and organisational insight, we help you deliver experiences that are seamless, meaningful, and impactful.

Customer Journey Mapping – Visualising end-to-end experiences to identify pain points and opportunities.

  • Service Blueprinting – Designing the operational and human elements that support great experiences.

  • Co-Creation Workshops – Engaging stakeholders and customers to ideate and prototype solutions.

  • Design Thinking Programs – Applying structured innovation methods to generate and test ideas.

  • Experience Research & Insight Synthesis – Gathering qualitative and quantitative insights to inform design.

  • Service Innovation Opportunites– Translating customer insights into practical, implementable services.

Research & Prototyping

Bring ideas to life—quickly, tangibly, and with just enough fidelity to learn what works (and what doesn’t.

Ideas are only as good as what we learn from them. We bring concepts to life quickly, building prototypes and experiments that reveal what works—and what doesn’t. By testing, learning, and iterating, we reduce risk, accelerate innovation, and give your team the confidence to make bold moves.

High-Level Services:

  • Rapid Prototyping – Quickly building and testing physical or digital concepts.

  • Experimental Pilots – Running small-scale trials to validate assumptions.

  • User Testing & Feedback – Collecting real-world input to guide iteration.

  • Minimum Viable Product (MVP) Development – Creating lean solutions to test market fit or usability.

  • Insight-Driven Iteration – Using data and observations to improve designs continuously.

  • Risk Reduction Planning – Identifying potential pitfalls before full-scale implementation.

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